Widget branding

Branding gives you full visual control over the widget. It is a Pro plan feature — Starter and Growth use the default Sam look with their primary colour applied. Trial users get full branding access during their 7-day evaluation.

Hide “Powered by Sam”

By default, the widget shows a small “Powered by Sam” footer in the chat window. Toggle this off to remove it entirely. Common when:

You’re white-labelling Sam under your own brand
The footer doesn’t fit your visual style
You want a cleaner widget for high-end brand sites

Custom colour palette

With Pro, you control every colour in the widget, not just the primary accent:

Colour	What it controls
Header background	The top bar of the open chat window
Message background	The chat thread background
Input background	The message input area
Text — primary	Headings and bot reply text
Text — muted	Timestamps, metadata, status text
Border	Dividers and outlines inside the widget
Live dot indicator	The “online now” pulse next to the bot name
Bot bubble background / text	Sam’s reply bubbles
User bubble background / text	The visitor’s message bubbles
Status text	The “online” / “offline” label

Every colour takes a hex value. Sam doesn’t validate readability for you — pick contrasts you’d be happy reading on a long thread.

Pairing with appearance

The Appearance primary colour and the branding palette work together. Many Pro customers set:

Appearance → primary colour to their brand CTA colour
Branding palette to muted versions of their brand for backgrounds and text

so the launcher pops while the open chat feels integrated.

Default theme reference

If you want a starting point, the default Sam theme is:

header background:     #0C1A2E   (dark navy)
message background:    #FFFFFF   (white)
input background:      #F0F9FF   (light sky)
text — primary:        #0C1A2E
text — muted:          #6B7280
border:                #BAE6FD
live dot:              #10B981   (green)
bot bubble:            #F0F9FF
bot bubble text:       #0C1A2E
user bubble:           #7C3AED   (violet)
user bubble text:      #FFFFFF

Don’t see the Branding section?

It’s gated to Pro. Starter and Growth see the section disabled with an upgrade prompt. Upgrade in Billing to unlock. (Trial users see the full Branding section during their 7-day evaluation.)