Talk to your customers, automatically.

Sam is the AI chatbot by Alpha AI AS. Add it to your site in two minutes, handle support 24 / 7, capture every lead.

What you’ll find here

Install on every major platform

Step-by-step guides for WordPress, Shopify, Wix, Squarespace, Webflow, Google Tag Manager, and any custom site.

Live in two minutes

One paste of an API token and Sam shows up on every page. No build step, no deploy pipeline, no developer required.

Verify before you ship

Each guide ends in a verification step that confirms the widget is actually loading on your live site, not just saved in a draft.

Built for non-developers

Plain-English instructions. Screenshots where it matters. A troubleshooting page that names the actual issues you’ll hit.